COUNTRY/TOWN: Kenia / EEUU / Nairobi/ Boston
LENGTH: 2016 onwards
Launch and Grow is a programme in business leadership for women in Kenya promoted by the Women for Africa Foundation in association with Babson College and Banco Santander. It is a project geared towards emerging and established businesswomen. The general aim is to provide the beneficiaries (normally seven senior women entrepreneurs and seven junior ones in each cohort) with a unique learning experience, specifically designed to foster success in their businesses.
The programme includes an intensive week-long course given by Babson College on its campus in Boston, USA, as well as a mentoring process that will continue for one year and which will help the ladies implement specific initiatives designed by themselves during their training in Boston and which will be aimed at having a social impact.
In Africa, a third of the companies are managed or owned by women. In Kenya alone, 50% of businesses are run by women. However, women face specific difficulties due to the small size of their businesses, the restrictions to obtaining loans, a lower growth rate and other problems.
Launch & Grow’s fundamental aim is to strengthen the skills of businesswomen in Kenya so that they may develop all their potential and help create social and economic value in their country.