More united and powerful thanks to digital marketing

Madrid, October 7, 2020. The different training programs that take place in Nador, our African headquarters, in order to support women’s cooperativism, continue to develop despite the coronavirus.

At the moment, and until the month of February, the program United and Powerful: Marketing and Commercialization is being taught in collaboration with the company QT Water Technologies, in which 20 women from five cooperatives are participating.

The project aims to promote digitalization in the marketing of products from the handicraft and agricultural cooperatives of women in Nador. To this end, they are being trained in market research techniques and new methods of electronic marketing.

In order to achieve these objectives, 8 young university students from the Pluridisciplinary Faculty of Nador with a business vocation are acting as mentors.

The United and Powerful project, launched in 2019, United and Powerful aims to contribute to the social insertion and socio-economic empowerment of women in the Eastern Region of Morocco by developing their entrepreneurial, management and leadership skills in the cooperative sector.