Madrid, 25th June. In Women for Africa, one of the goals we set when the coronavirus pandemic broke out was all our projects could go ahead. So, we are in it.
One of the projects that is being developed digitally is Launch & Grow, the program addressed to kenian businesswomen that we develop with Babson College, a prestigious business school in Boston, with the support of Banco Santander.
The fifth edition of the project, started this month of June, celebrates today the second of four webinars, in which 14 businesswomen participate, half of them emerging and the other half already consolidate, from different sectors, such an engineering, hotels, fashion, design, airlines, etc. In addition to this meeting, the participants will enjoy online coaching.
The virtual training has allow participants from the previous cohorts to connect to the sessions, a total of 56 businesswoman, which will undoubtedly be interesting for all of them since webinars are fundamentally focusing on ways to minimize the economic impact of the pandemic also present in Kenya.
The aim of this very special edition is strengthen the kenian businesswoman network and offer them the support in these difficult circumstances.
If the evolution of the pandemic allows it, the 14 members of the current cohort will travel to Babson in June 2021 in order to attend to an intensive course which last one week.
In Africa a third part of the companies are managed or owned by women, and in Kenya the percentage rise to the 50%. However, women face specific difficulties derived from the small size of their businesses, restrictions on accessing credit and a lower growth rate, among others.
The fundamental aim of Launch & Grow is strengthen the kenian businesswoman capacities so they can develop their full potential and contribute to creating social and economic value and generate impact in their country.