ULPGC – TIDES. Tourism and Women in Africa

ULPGC – TIDES – Tourism and Women in Africa

ULPGC – Universidad de Las Palmas de Gran Canaria
TIDES – Instituto Universitario de Turismo y Desarrollo Económico Sostenible

Modality: Curso on-line. Plataforma Zoom (Fundación FIAES)
Teaching language: English.
Starting/Ending dates: 27 September to 15 November 2021
Duration: 60h
Number of places: minimum 5 max 100
Academic requirements: Be enrolled in an African university or have a university degree issued in an African country.

Content of the modules:

1. Tourism and sustainable economic development. Introduction to the tourism system and its business opportunities in the context of sustainability.
2. Tourism and the Sustainable Development Goals, with special emphasis on tourism and women.
3. Tourism market analysis, trends, and opportunities.
4. Creation and development of tourism experiences.
5. Tourism promotion of new projects, digitization and neuromarketing to improve promotional effectiveness.
6. Development of a tourism project.